How to Sell Tickets on Ticketmaster? | Best Practices for Sellers

Ticketmaster is one of the most trusted platforms for buying and selling event tickets. Whether you can no longer attend an event or have extra tickets, Ticketmaster provides a secure and hassle-free way to sell your seats.

Selling your tickets on Ticketmaster ensures that buyers receive verified tickets while you get protected payments without dealing with risky third-party resellers. However, it’s important to note that some event organisers may disable resale for certain events. In such cases, you won’t be able to list your tickets for sale.

In this guide, we’ll walk you through the simple steps to selling tickets on Ticketmaster and share best practices to maximise your success.

How Can You Select Tickets to Sell?

Selling tickets on Ticketmaster is a simple and secure process. If you have tickets that you can no longer use, you can list them for resale directly from your Ticketmaster account. The platform ensures that your tickets are safely transferred to buyers while guaranteeing that you receive your earnings.

To start selling, follow these steps:

1. Sign in to Your Account: Go to the Ticketmaster website or open the mobile app and log in.
2. Go to ‘My Tickets’: Navigate to the My Tickets section to view your upcoming events.
3. Select Your Event: Find the event for which you want to sell tickets and click See Details next to it.
4. Click the ‘Sell’ Button: If resale is available for the event, a Sell button will appear. Click on it to proceed.
5. Choose Your Tickets: Select the specific ticket(s) you want to list for sale.
6. Set Your Price: You control the pricing, and Ticketmaster will show you exactly how much you’ll earn after fees.
7. Select Your Payment Method: Choose how you want to get paid once your tickets sell.
8. Review and Confirm: Double-check all details, submit your listing, and you’re all set!

Select Tickets to Sell

If you originally purchased your tickets from Ticketmaster, listing them for resale is quick and hassle-free. Once you select the event and see the Sell button, Ticketmaster guides you through the process, ensuring that only eligible tickets are listed for resale.

Some event organisers may disable ticket resale, so if the Sell button does not appear, that means resale is not available for that event.

Set Your Price

You have full control over your ticket price. When setting your price, consider:

• The demand for the event and ticket availability.
• Similar listings for seats in the same section.
• Whether the event is close to selling out, which could allow for a higher price.

Ticketmaster provides a transparent breakdown of how much you’ll earn after fees, helping you make informed pricing decisions.

Get Paid

Once your tickets sell, you don’t need to worry about handling the transaction—Ticketmaster manages everything for you.

Payments are typically processed within 17 days after the sale, provided all necessary details are in place. You can track the status of your earnings in your Ticketmaster account and ensure that your payment information is updated to avoid any delays.

By using Ticketmaster’s secure resale system, you can confidently sell your tickets, knowing that the transaction is handled professionally from start to finish.

How Do You Set Your Price?

Setting the right price for your tickets is crucial to ensuring a quick and successful sale. Since you control the price, you should determine a competitive rate that aligns with market demand.

When pricing your tickets, consider the following factors:

• Event Demand: Popular events and sold-out shows generally allow for higher pricing.
• Seating Location: Premium seats or VIP sections can be listed at a higher value.
• Competitor Pricing: Check other listings for similar seats to gauge a fair price.
• Timing: Prices may fluctuate as the event date approaches, so adjusting your price accordingly can increase your chances of selling.

Ticketmaster provides a transparent breakdown of how much you’ll earn after fees, ensuring that there are no hidden deductions. This allows you to adjust your price accordingly to reach your desired profit.

Keep in mind that setting your price too high might result in slower sales, whereas pricing too low may reduce your earnings. A well-balanced price ensures you attract buyers while still making a fair profit.

How Do I Remove a Listing?

If you’ve listed your tickets for resale but decide you no longer want to sell them, you can remove your listing at any time before they are sold. Ticketmaster provides a simple and flexible process to cancel your listing, whether you’re using the Ticketmaster app or the Ticketmaster website.

Removing a Listing Using the Ticketmaster App

1. Sign in to My Account: Open the Ticketmaster app and log in.
2. Tap ‘My Events’: Navigate to your upcoming events.
3. Select Your Event: Find the event for which you listed tickets.
4. Tap ‘Cancel Listing’: This option will appear next to your ticket details.
5. Confirm Cancellation: Follow the on-screen instructions to complete the process.

Removing a Listing on Ticketmaster.co.uk

1. Sign in to My Account: Visit Ticketmaster.co.uk and log in.
2. Go to ‘My Tickets’: Find your listed tickets.
3. Select Your Ticket: Click on the ticket you want to remove.
4. Click ‘Cancel Listing’: This option allows you to remove the listing.
5. Confirm and Complete: Follow the steps to finalise cancellation.

Once your listing is removed, your tickets will remain in your account, and you can either keep them or list them again later.

How Do I Edit a Listing?

If you need to change the price or modify your ticket listing, you cannot edit an existing post. Instead, you must:

1. Cancel Your Current Listing: Follow the steps outlined above to remove your existing listing.
2. Re-list Your Tickets: Go back to My Account, select the event, and create a new listing with the updated details.

Since Ticketmaster does not allow direct edits to a listing, cancelling and re-listing ensures that buyers see the most accurate and up-to-date information.

How and When Do I Get Paid After Selling My Tickets?

Once your tickets sell, Ticketmaster handles the transaction securely and ensures you get paid promptly. You can check the status of your sold tickets by logging into My Account, where you’ll also receive automatic email notifications confirming the sale.

To ensure you receive payment smoothly, follow these key steps:

• Update Your Payment Method: Add a valid payment method in My Account to receive funds.
• Have a Valid Card on File: This is necessary in case a refund is required due to an event cancellation or postponement.

Payment Timeline

• Payments are typically processed within 17 days after your tickets are sold.
• The funds are transferred directly to the payment method linked to your account.

Keeping your account details up to date is essential to avoid payment delays. If there are any issues, you can track the status of your earnings through My Account or contact Ticketmaster Support for assistance.

By ensuring your payment details are correct, you can receive your funds without any hassle once your tickets are successfully sold.

Why Choose Ticketmaster for Hassle-Free Selling?

One of the main advantages of selling tickets on Ticketmaster is that the platform handles the entire transaction process. From listing your tickets to ensuring they reach the buyer safely, Ticketmaster provides a seamless experience for sellers.

Here’s how Ticketmaster simplifies the resale process:

• Automatic Ticket Transfer: Once your ticket is sold, Ticketmaster instantly transfers it to the buyer, eliminating the need for manual delivery.
• Fraud Prevention: Ticketmaster verifies all transactions, reducing the risk of scams and fake ticket sales.
• Guaranteed Payments: As a seller, you don’t have to worry about fraudulent buyers. Ticketmaster ensures that once your tickets sell, you receive your earnings securely.

Unlike third-party resale websites, Ticketmaster’s integrated resale system ensures both buyers and sellers are protected throughout the process. This makes it a safe and efficient option for ticket sellers.

How Can You Reach More Buyers on Ticketmaster?

Ticketmaster is one of the largest online ticket marketplaces, attracting millions of buyers daily. This gives your tickets a high level of exposure, increasing the likelihood of a successful sale.

When you list your tickets for resale on Ticketmaster, they appear in the main marketplace alongside standard tickets. This means potential buyers looking for tickets to the event will see your listing, giving you a competitive edge over third-party resellers.

Ticketmaster also provides additional selling advantages:

• Large Audience: More visibility means a higher chance of finding a buyer.
• Faster Sales: With a high volume of ticket buyers, resale tickets tend to sell quickly.
• Trust Factor: Buyers prefer purchasing from Ticketmaster over third-party resellers due to its reliability and secure transactions.

The earlier you list your tickets, the more time they have to attract potential buyers. If demand is high, your tickets may sell within a short period, ensuring you get your money back quickly.

Does Ticketmaster Charge Hidden Fees?

One of the most common concerns for ticket sellers is unexpected fees. However, Ticketmaster maintains a transparent pricing structure, so you always know what to expect.

When you list your tickets, Ticketmaster provides a detailed breakdown of any seller fees and the exact amount you will receive once your tickets are sold. These fees cover transaction processing, platform security, and ticket verification services, ensuring a smooth and secure experience for both buyers and sellers.

Since the fee structure varies by event, always review the earnings breakdown before finalising your ticket listing. This ensures there are no surprises when you receive your payout.

How Can You Maximise Your Ticket Sales?

If you want to sell your tickets faster, promoting your listing outside of Ticketmaster can help attract more buyers. Ticketmaster allows sellers to generate a secure personal link that can be shared via different platforms.

Here are some effective ways to promote your ticket listing:

• Social Media: Post your ticket listing on Facebook, Twitter, or Instagram to reach potential buyers.
• Messaging Apps: Share the link via WhatsApp, Messenger, or other chat platforms for direct referrals.
• Email Newsletters: If you have an audience, include your ticket listing in an email blast to spread the word.

Sharing your listing not only increases visibility but also allows you to reach potential buyers who trust personal recommendations. Direct referrals can be a great way to sell tickets quickly without relying solely on marketplace traffic.

Can You Remove Your Listing Anytime?

Ticketmaster offers complete flexibility when it comes to managing your ticket listings. If your plans change or you decide to attend the event, you can remove your ticket listing at any time before the sale.

There are no penalties or extra charges for removing a listing, giving you full control over your resale process. However, once a ticket is sold, the sale is final and cannot be cancelled.

If your tickets remain unsold as the event date approaches, you can adjust your pricing or extend promotion efforts to attract buyers. Since demand fluctuates, making pricing adjustments based on market trends can increase your chances of selling before the event.

How Does Ticketmaster Ensure a Secure Selling Process?

Ticketmaster is committed to providing a safe and fraud-free platform for both buyers and sellers. Unlike third-party resellers, Ticketmaster offers:

• Verified Buyers: Only legitimate buyers can purchase tickets, reducing scams.
• Automatic Ticket Delivery: Once sold, tickets are transferred securely to the buyer.
• Seller Protection: Ticketmaster guarantees that you receive payment after a successful sale.

By managing the ticket transfer process and payment security, Ticketmaster ensures peace of mind for sellers, eliminating the risks associated with informal reselling methods.

Selling your tickets through Ticketmaster is not only convenient but also one of the safest ways to ensure a smooth transaction.

FAQs

Can I sell any Ticketmaster ticket?

No, resale is only available for eligible events. Some event organisers disable resale, so always check before listing.

What happens if my tickets don’t sell?

If your tickets don’t sell before the event, you’ll still have access to them. You can either attend or explore alternative resale options.

Are Ticketmaster resale fees high?

Ticketmaster’s fees vary by event and location but are always displayed upfront before listing.

Can I change the price of my tickets after listing?

Yes, you can adjust your ticket price at any time before the sale.

Is selling on Ticketmaster better than other resale sites?

Yes! Ticketmaster ensures verified buyers, secure transactions, and fraud protection, unlike some third-party resellers.

What if my payment is delayed?

Payments typically process within 17 days. If delayed, check your account details or contact Ticketmaster support.

Can I transfer my tickets instead of selling them?

Yes, Ticketmaster allows ticket transfers to friends or family if resale isn’t an option.